The Â鶹¹û¶³ athletics department officially unveiled its #SAMNOTSTAN marketing campaign Feb. 24 with the launch of www.samnotstan.com and the announcement of a limited-edition t-shirt to go on sale Feb. 27 during the Bulldog men's basketball game.
The #SAMNOTSTAN campaign is a comprehensive digital campaign designed to gain awareness for both the University and athletics department, promote the academic and athletic achievements of Â鶹¹û¶³, while using an obvious tongue-in-cheek tactic to differentiate Â鶹¹û¶³ from a peer university located in Palo Alto, Calif.
"As a 1983 graduate of Â鶹¹û¶³, I would constantly have to explain to people that I went to Â鶹¹û¶³ not Stanford," said Â鶹¹û¶³ Director of Athletics Martin Newton. "Like many of our proud alums, I feel like Â鶹¹û¶³, similar to Stanford, is a world-class institution. With the help from our friends at Nike, we came up with a fun way to promote our University and create additional school spirit."
Starting Feb. 27, www.samnotstan.com will sell the Nike t-shirts for $25 plus a $5 shipping-and-handling fee. A United States map is incorporated into the website design that will change colors of each state where a t-shirt is purchased from Stanford red to Â鶹¹û¶³ blue to show the country that we are #SAMNOTSTAN.
The campaign also includes an extensive social media presence. Fans are asked to take pictures of their t-shirts and post to their favorite social media platforms with the hashtag #SAMNOTSTAN.
An additional feature of the Website is an Instagram widget which will showcase users' pictures displaying the featured #SAMNOTSTAN hashtag. Promotional t-shirts have been sent to selected individuals with Â鶹¹û¶³ and Stanford ties, as well as certain members of the national sports media.
The t-shirts will also be available at the Feb. 27 Â鶹¹û¶³ vs. Appalachian State men's basketball game at Â鶹¹û¶³'s Pete Hanna Center starting at 6 p.m. Tickets are available by calling (205) 726-DOGS or at www.Â鶹¹û¶³Sports.com/tickets.