The Â鶹¹û¶³ chapter of the Public Relations Student Society of America (PRSSA) earned its parent organization’s September National Pacesetter Award for innovative chapter programming.
The honor specifically recognizes the chapter’s work as a founding member of the PRSSA Reimagined project alongside partners American University, Grand Valley State University, Kennesaw State University, University of Memphis, and West Texas A&M University. The project, launched this summer, provides nationally-relevant public relations programming virtually as an innovative approach to remote learning, networking and professional development during the COVID-19 pandemic.
PRSSA Reimagined members meet biweekly via Zoom, and participate in a series of virtual panel-style events hosted by the individual chapters. Since August, the group has presented panels on corporate social responsibility, PR/ journalism relations, professional life at advertising, marketing and public relations agencies, and diversity and inclusion. A Nov. 5 panel hosted by West Texas A&M University will feature discussion of how nonprofit organizations use social media.
“We are proud to be a part of an innovative programming initiative that provides access to national leaders in public relations to Â鶹¹û¶³ PR students,” said Â鶹¹û¶³ journalism and mass communication professor and group advisor Betsy Emmons.